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Claims Focus- Online and Social Media Advertising

07/11/2018

online ads

The world around us is constantly evolving with the introduction of new technology.  Consumers are more and more engaged with online and social media platforms, whether that is to buy products, look for new products and new trends, or for inspiration.

Do you know that there is an advertising code that all online and social media adverts have to follow in the UK?

At the CTPA seminar ‘Cosmetic Claims, what you should know before marketing and advertising cosmetics’ on 11 December, Guy Parker, ASA, will give a thorough understanding of the online and social media advertising codes.  The session will also cover examples of compliant and non-compliant adverts, ranging from testimonials, online reviews, bloggers and vloggers reviews, social media posts and mobile apps.

Book your place at the CTPA seminar ‘Cosmetic Claims, what you should know before marketing and advertising cosmetics’ to gain insight and expertise on cosmetic claims and how to comply with the requirements.