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CTPA Seminar ‘Cosmetics Claims, What You Should Know Before Marketing and Advertising Cosmetics'

03/08/2018

Claims 2018CTPA will be holding a seminar dedicated to cosmetic claims and advertising on 11 December 2018 at the Royal College of Physicians, London. The ‘Cosmetics Claims, What You Should Know Before Marketing and Advertising Cosmetics’ seminar will provide delegates with an overview of the legislation in reference to cosmetic claims and advertising, whilst addressing the most recent hot topics (borderline, ‘free from’ claims, ‘hypoallergenic’, ‘not tested on animals’ as well as ‘natural’ and ‘organic’) with a special emphasis on digital advertising.

By attending you will receive not only regulatory updates, but the tools to improve your expertise on cosmetic claims to assess the latest challenges and understand the principles of claims substantiation. A case study showing how this works in practice will finally lead into a debate with experts from the regulatory bodies contributing their thoughts.

At the event, CTPA will also be relaunching the CTPA Guide on Advertising Claims with new sections and updated advice for this continuously evolving industry.

Key questions to be tackled at the Seminar

  • How do I assess whether my product is a cosmetic or a medicine?
  • Are there limitations in the Cosmetic Products Regulation (CPR) on the claims I can make and on the way I substantiate them?
  • How do I substantiate my claims?
  • How do I use the information from my ingredient supplier and my testing house?
  • Can I make ‘free from’, ‘hypoallergenic’, ‘not tested on animals’, ‘natural’, ‘organic’, etc. claims?
  • Are social media posts and videos with my influencers considered advertising? How do I comply with the Advertising Codes?
  • Are consumers’ reviews and testimonials considered advertising?
  • What are the global claims challenges that I need to be aware of?
  • How can I best substantiate claims for broadcast advertising?
  • I have developed an amazing technology that delivers a new benefit for the consumers. How can I demonstrate my innovation and make the best claims for it?

Who is it for?                   

This seminar is designed for staff responsible for branding, marketing and advertising (including social media) and assessment and approval of claims for cosmetic products (including packaging, point of sales, online, social media, testimonials, TV, etc.).

Who should attend?     

Staff working in regulatory, R&D, marketing, legal, design and PR, including all functions involved in branding, marketing and advertising (including social media) that assess and approve claims, marketing material and packaging.

 Key areas to be covered:

  • UK, EU & International Regulatory Update
  • Advertising Rules in the Digital Era
  • Borderline Claims
  • ‘Free from’, Hypoallergenic, Natural & Organic Claims
  • Claims Substantiation, Study Design & Case Study

The day at a glance

An Industry Driven by Innovation
The cosmetics industry is a fast-paced and highly innovative sector that is driven by science. To remain competitive in a changing world, companies need to respond to the changing needs of consumers and facilitate access to innovative products globally. Claims and advertising are a key element for manufacturers to inform consumers of the product’s attributes and to make their cosmetics stand out among competitors in order to be able to continue to invest in innovation. 

However, to avoid legal challenges, companies should take into account borderline issues when considering specific functions and/or claims referring to eczema, spots, redness, sensitive teeth, hair growth, etc. CTPA has been working in collaboration with the Medicinal and Healthcare products Regulatory Agency (MHRA) on these topics and has produced guidelines which will be discussed at the seminar.

A 'Fit for Purpose' Regulation
In order to provide a fair and competitive market for companies and consumers, advertising and claims are subject to rules. The European Cosmetic Products Regulation (EU) No. 1223/2009 requires that cosmetic claims do not imply that products have characteristics or functions which they do not have, as well as put an obligation on the Responsible Person to hold relevant substantiation. However, the Regulation does not prescribe how the substantiation should be done. It is up to the Responsible Person to have a substantiation package that takes account of the level of claims and that assesses the level of evidence needed e.g. formula, testing, consumer feedback, etc. This event will provide attendees with an overview of the legislation and further practical advice on how to build a substantiation package. There will be a specific focus on new rules regarding ‘free from’ claims, ‘hypoallergenic’, ‘not tested on animals’ as well as ‘natural’ and ‘organic’.

CTPA will also be relaunching its CTPA Guide to Advertising Claims with new sections and updated advice following the introduction of common criteria on cosmetic claims and the new Commission technical guidance that has a July 2019 implementation date.

An Evolving Advertising World
This seminar will also address the current and upcoming advertising challenges faced by cosmetic companies when engaging with new opportunities from evolving online advertising techniques such as influencer, native and affiliate advertising, as well as social media platforms such as Facebook, YouTube, Instagram, Snapchat and Twitter amongst others. Advertising Standards Authority (ASA) experts will remind attendees of the Advertising Codes and provide guidance on how to apply the rules to all advertising mediums, with a focus on digital.

Marketing & Advertising in Practice and Debate on Future Opportunities
The seminar will close with a case study showing the process of building claims substantiation and a debate with experts on how the industry can address the challenges from the evolving UK advertising landscape, whilst remaining compliant in this fast-moving consumer goods market.

The preliminary programme is available here.  To attend, please complete and return the booking form or contact Julia Hewitt.